ast Revised: November 2014

We at Avenue Store (“Avenue Store “, “we” or “us”) understand that making purchases online involves a great deal of trust on your part. We take that trust seriously. This privacy policy is an effort to answer your privacy-related questions. If you have questions that are not addressed herein, please submit them to us by sending an email to .

The purpose of this privacy policy (the “Policy”) is to help you understand what kinds of information we may gather about you when you visit our website located at and related sub-domains (the “Site”), how we may use that information, how we may disclose it, and how you can correct or update it. We note that this Policy sets forth our online information collection and use policies under U.S. law. The Site is intended for use by residents of the U.S. who are over the age of 18. We do not knowingly collect personal information from children (younger than thirteen years of age).

If you do not agree to the terms of this Policy, you should not use the Site. We reserve the right to update or modify this Policy from time to time, and such changes to the Policy will be effective immediately; therefore please bookmark this page and review it periodically to assure familiarity with the most current version of the Policy. You can tell if the Policy has been updated since you last reviewed it by checking the “Last Revised” date at the beginning of the Policy.

This Policy is the sole authorized statement of Avenue Store ‘s practices with respect to the online collection of personal information through the Site and the usage of such information. Any summaries of this Policy generated by third party software or otherwise shall have no legal effect, are in no way binding upon Avenue Store, shall not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.

What Personal Information We Collect

Avenue Store collects personal information that you specifically and voluntarily provide on the Site. Personal Information (“PI”) is information that identifies you as a specific individual, for example, your name, account number, physical or email address, and phone number. For example, we collect PI from you when you:

Make a purchase

Create an account

Subscribe to our newsletter

Request a catalog

Participate in a survey

Register at our website

How We Use the Personal Information We Collect

We use the PI that you provide to us in order to 1) fulfill requests for products, services and/or information, 2) provide customer service, 3) offer products or services to you, 4) measure and improve the effectiveness of our Site and our marketing endeavors, 5) tailor our online offerings to your preferences, 6) administer promotions or surveys, or 7) achieve other business purposes as permitted under applicable law.

When you make a purchase on our Site we collect credit card information including card number, card type, cardholder name and billing address, and expiration date, in order to bill you for purchases made through us. Please review our

How We May Share or Disclose Personal Information We Collect

Avenue Store may disclose PI to service providers, consultants, professional advisors and contractors who perform services on our behalf. At times, we may seek to validate the PI we have collected via an audit by a third party designed to determine the accuracy of and/or to update the information collected. We may also combine data that we collect online with data collected offline (such as through purchases made through one of our catalogs), or with data provided by other parties.

We reserves the right to release PI concerning any visitor when that visitor is believed by Avenue Store to be in violation of any published guidelines for the use of the Site, or participates (or is suspected of participating) in any illegal or potentially illegal activity. We also reserve the right to disclose PI to comply with applicable law, in response to civil subpoenas or discovery requests, or when we believe in good faith that disclosure is required to protect the rights, property, safety or security of Avenue Store, our visitors or the public, or to respond to an emergency.

We also may share PI with third parties for marketing and other business of Avenue Store and our affiliates. For example, we may share PI collected from our visitors and customers with our affiliated or related companies, including our parent company, affiliates, subsidiaries, or our parent company’s other subsidiaries (collectively, our “affiliates”). We also may share PI with unaffiliated third parties, such as our marketing or business partners. For purposes of this Policy, “unaffiliated third parties” are third-party individuals or entities not affiliated with us or our affiliates. If you do not wish for us to share your PI with unaffiliated third parties for third-party direct marketing purposes, please refer to the paragraph below entitled “Correcting/Updating Your Personal Information and Preferences.”

In the event that we sell or otherwise transfer to a third party assets related either (a) to the Site or (b) to one or more of our businesses, divisions or affiliated companies, we reserve the right to also transfer any and all information (including any PI) associated with the Site and/or any business, division or affiliated company to such third party.

Special Notification to California Residents

Individual customers who reside in California and have provided their PI to Avenue Store may request information about our disclosures of certain categories of PI to third parties for third-party direct marketing purposes. Such requests may be directed to Mailing Management Department, 1940 E. Mariposa Ave, El Segundo, CA 90245. Within thirty days of receiving such a request, we will provide a list of categories of our customer PI that have been disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of those third parties. This type of request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the mailing address specified in this paragraph

How We Protect Your Personal Information

To help protect the security of your PI, Avenue Store seeks to use security technology and procedures, which are reviewed periodically. We use encryption technology and Secure Socket Layers (“SSL”) in all areas of the Site where your personal and account information is required. This means that the PI you submit to us via our Site is encrypted by your computer, and then decrypted again on our side. If your browser does not support SSL or if you are unable to establish a secure connection due to a company firewall, please call us at (800) 000-0000 to place your order by phone.

In addition, your personal account information, and transaction history are kept behind a firewall. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Avenue Store ” section below.